Is there an idea that has been stored in the back of your mind for ages? Our imagination is a powerful tool that has been unlocking opportunities for entire societies across epochs. Think about motion pictures, cars, the internet. Artificial intelligence (AI) is one of those breakthroughs, bringing new possibilities for projects in different fields.
An analysis of Hostinger Horizons, our new AI-powered tool designed for no-code web application creation, was conducted to illuminate the scope of the possible contributions of AI. To understand what people are creating, we analyzed the initial prompts from the first 700 use cases of our new AI app builder.
AI’s immense range of possibilities makes this analysis more complex than it seems. We focused our study on the dynamics and product goals, specifically the verbs and nouns within each prompt. Whether abstract or concrete, ideas demonstrated AI’s ability to amplify human creativity.
Take a look at the following visualization to get a sense of what people are trying to build with the support of a no-code AI tool:
What are we asking generative AI to do?
Humans are accustomed to interacting with tools. Long before the digital era, people developed processes and tasks to transfer knowledge and build new things. With each technological advancement, human minds iterated upon existing creations.
Now, imagine attempting to name something entirely new. Most individuals would rely on familiar vocabulary to express their creativity. Our data study reveals that users mostly initiate creating elements using common words. To understand better what people are trying to construct with our AI web app tool builder, we began our analysis with nouns.
Some concepts, like “user,” “features,” “information,” and “system,” are more abstract. Others, like “app,” “website,” “platform,” “web,” “page,” and “design,” represent concrete but generic ideas.
The same pattern appears with the actions:
The most frequently used verbs in our sample could be considered synonyms. However, if we look closer, we can classify them into three groups:
- concrete and general (create, build, make)
- specific (add, track, include, show) and
- desire-oriented (want, based, using).
These lists evidently show users’ familiarity with digital tools and assets. While they offer a general overview of actions and elements, they also point to innovation opportunities and challenges in the field of artificial intelligence. They further illustrate the motivation to solve problems and explore multiple interests.
A universe of unique ideas
The most significant aspect of integrating artificial intelligence into a creation process is that even at this early stage (analyzing the initial prompts of a new AI tool), we can observe raw ideas and the opportunities they can create. Some may not come to fruition, but they will undoubtedly serve as starting points for projects.
Beyond individual applications, AI integration into business operations offers a critical competitive advantage, requiring attention from companies of all sizes. While larger businesses benefit from financial and scaling advantages in AI adoption, small businesses represent a significant user market for AI assistants, particularly for overcoming budget and expertise limitations. Notably, the adoption of creative AI tools demonstrates a democratizing effect.
This suggests that ideas and resource allocation are not solely dependent on company size. In fact, they seem to be empowering businesses across the spectrum.
Take a closer look at the data visualization above. Examine the small dots under each action group, and the opportunities artificial intelligence can create will become clearer. It’s a snapshot of a universe filled with unique and diverse ideas.
Four in 10 ideas show cross-disciplinary or field-specific features
In our effort to group and understand human interactions with AI, we categorized not only words and nouns but also sentences. The following plot shows a general segmentation of all sentences used in Hostinger Horizons.
It might sound vague, but bear with us: the first category is what we call “Other.” Similar to any summarized statistic, “Other” is a group of sentences that cannot be assigned to a specific category because they either mention keywords for multiple categories or cannot be classified. Four out of ten sentences in the initial queries on our AI web app builder tool fall into this category.
Some of the most strange and creative concepts we discover based on one keyword:
- Retinol (a form of vitamin A)
- Magic
- Catering
- Flower
- Volley
- Friendship
- Bath
- Solopreneurs
- Transactions
- Beekeeper
Besides the “Other” category, sentences classified as “Productivity Tools” and “Entertainment” each exceeded 10%. Based on the segmentation mentioned above and the connection between actions and products, here’s a list of projects that caught our attention:
| Productivity Tools | Health | Education | Entertainment | Social media | Finance |
|---|---|---|---|---|---|
| Time | Meals | Surveys | Artwork | Image | Tax |
| Habits | Recipe | Fitness | Loop | Job | |
| Data | Ingredients | Game | Mood | Budget |
AI’s impact: Concerns and skill demands
It’s time to address the elephant in the room: the concerns surrounding the widespread use of artificial intelligence. AI research and technologies have brought new solutions, economic growth, and competitive advantage, but there are multiple questions about how they are impacting the lives of billions of people.
Some of these questions revolve around AI’s impact on jobs. Are certain careers, especially web development, in danger when AI offers so many possibilities for building new things from scratch?
Expert tip
There are two key points to consider. First, AI’s potential is growing every day, thanks to talented innovators in diverse fields who have contributed to its development over many years. Second, while AI technologies enable powerful new ideas and products, they still require ongoing refinement. In other words, expert creativity remains crucial to push innovation forward
According to a report from Stanford University, AI has surpassed human performance on several benchmarks, including some in image classification, visual reasoning, and English understanding. However, it trails behind on more complex tasks like competition-level mathematics, visual commonsense reasoning, and planning. Also, recent studies cited by the report show AI models are constantly being tested by humans on a diverse set of benchmarks for coding toward accuracy and efficiency. A critical human perspective on this technology will be crucial for the exploration and development of future roles and careers.
The responsibility of creators is the cornerstone of AI’s future. AI tools enable individuals, companies, and governments to create and innovate. In 2023, 149 foundation models were released, more than double the number released in 2022, according to a Cornell University study. Of these newly released models, 65.7% were open-source, compared to 44.4% in 2022 and 33.3% in 2021.
“In simpler terms, AI is a new stepping stone toward job creation, helping close skill gaps and fostering responsible development”, adds Lukauskas.
Growth of AI-powered tools
Two years after the mainstream launch of OpenAI’s ChatGPT, the impact of AI-powered tools has increased exponentially. An international survey from the University of Toronto suggests that 63% of respondents are aware of ChatGPT. Of those aware, about half report using ChatGPT at least once a week. The social adaptation to AI opportunities, initially with generative AI, is happening rapidly and in many directions.
The AI ecosystem is growing rapidly, and potential creators are catching up, especially those interested in building something. According to a report, AI augments human capabilities 57% of the time and automates work (directly performs tasks for people) 43% of the time. The widespread adoption of AI models in different fields has a clear reference: a more skilled workforce.
AI’s potential is leaving a mark in emerging fields, public sector, and private companies. Its power lies in rapidly connecting ideas with solutions to new problems. Our AI web app builder is a leap forward in exploring ways to gain knowledge, overcome challenges, and develop innovation. And, who knows, maybe the idea you have stored in the back of your mind will become the next big thing.
Methodology
- The analysis is based on 700 initial prompts of Hostinger Horizons. We took the first message users entered into the AI tool.
- Words were identified as nouns and verbs using nltk python library.
- Sentences were separated based on punctuation.
- We counted the number of words and the number of connections each verb and noun had. The number of connections between two words is the base for the bubble visualization.
Sources
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Ricardo is a data-driven storyteller who searches for stories in datasets with more than 7 years of experience. He is passionate about data exploration, maps, and interactive visualizations. Outside of writing, he likes coffee, watching sports, and reading fiction books. Follow him on LinkedIn.