8th Apr 2025
Reading Time: 4 minutes
Artificial intelligence is making waves in the creative industries. From illustrations and music to short stories and poetry, machines can now generate content in minutes that might once have taken days. It’s a technology that raises exciting opportunities — but also serious questions.
For many people, AI is opening up new ways to earn money, especially through online marketplaces. But how do you get started, and what are the legal and ethical implications of using AI to create content for profit?
In this article, we’ll explore how people are turning AI into income, where it fits in a changing creative landscape, and what to be aware of before diving in.
What Are AI Creations?
AI-generated content refers to any artwork, music, writing, or media created with the help of machine learning models. These tools are trained on massive datasets — often drawn from existing human work — and can produce images, text, audio, or video at the click of a button.
Some examples:
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AI art using platforms like DALL·E or Midjourney
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Music composed with tools such as Aiva or Soundraw
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Written content drafted with ChatGPT or Sudowrite
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Video clips and voiceovers using tools like Runway or ElevenLabs
While these tools can be genuinely helpful, the resulting work isn’t always original in the traditional sense — and that’s where the ethical questions begin.
Ethics and Ownership: Who Really Made It?
One of the key concerns around AI creativity is the use of copyrighted material in training datasets. Many AI tools have been trained on vast libraries of art, books, songs and photos — often scraped from the internet without explicit permission.
As a result, creators and copyright holders have raised concerns:
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Have their works been used without credit or compensation?
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Can an AI truly “create” something new, or is it just remixing the past?
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Should users of AI tools profit from work that’s built on others’ labour?
Some artists argue that using AI tools without knowing what went into them is like profiting from a plagiarised remix. Others see AI as a new brush or instrument — a tool that still requires human vision to guide it.
This debate isn’t going away soon. As a creator (or entrepreneur), it’s worth considering not just what you can do with AI, but what you should do.
Can You Legally Sell AI-Generated Work?
The short answer is: it depends.
In the UK, copyright law is still catching up with technology. Currently:
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If a work is created solely by AI, copyright may not apply at all.
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If a human contributes “significant creative input,” they may be considered the author.
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Platforms like Midjourney or ChatGPT often include commercial-use rights, but others restrict resale or redistribution.
Before selling anything, check the licensing terms of the tool you’re using — and err on the side of transparency if you’re incorporating AI into paid work.
Ways People Are Making Money from AI Creations
Despite the grey areas, there are many who are using AI ethically — as a tool, not a replacement — and earning income in the process. Here are some of the more common routes:
1. Selling Digital Art and Print Designs
Artists and non-artists alike are creating AI-generated images and selling them online, often as downloadable prints, phone wallpapers, or physical merchandise.
Popular platforms:
Some use AI purely for concepting, then refine the output by hand or in Photoshop before listing.
2. Publishing AI-Assisted Books
Writers are using AI to generate children’s stories, short fiction, and poetry, then self-publishing through Amazon Kindle Direct Publishing (KDP) or selling PDFs on Etsy.
Again, many edit the work substantially — either for tone, grammar, or originality — before going public.
3. Creating Background Music or Audio
AI tools like Aiva or Suno let users produce instrumental tracks for use in podcasts, YouTube videos, or commercial projects.
Some sell these tracks on:
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AudioJungle
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Pond5
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BeatStars
This works especially well if you bundle your tracks into themed packs — like “lo-fi for studying” or “relaxing ambient music”.
4. Using AI to Speed Up Freelance Work
Many freelancers are using AI to assist with:
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Writing blog posts (with heavy editing)
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Designing social media graphics
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Drafting emails or marketing copy
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Editing podcasts and videos
The key here is transparency and skill — using AI to help you work more efficiently, not to do your job for you.
What About Tax?
If you’re making money from selling AI creations in the UK, it’s classed as self-employed income. That means:
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You’ll need to register with HMRC as a sole trader if you earn over £1,000 a year
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You may be liable for Income Tax and National Insurance
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If you trade NFTs or digital assets, Capital Gains Tax may also apply
Best Practices for Ethical AI Creativity
If you’re serious about using AI tools to make money and maintain creative integrity, here are some tips:
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Use AI as a starting point, not a finished product
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Disclose AI use where relevant, especially in publishing or client work
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Avoid impersonation — don’t mimic specific living artists, writers, or voices
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Support open and ethical AI projects that use licensed or original datasets
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Continue to learn — the landscape is changing fast, and so is the legal framework
Final Thoughts: Is AI a Shortcut or a New Skill?
AI tools won’t replace creativity, but they are changing the landscape — for better or worse. For those willing to engage thoughtfully, they can offer real opportunities to experiment, earn money, and develop new skills.
But success doesn’t come from pressing a button. The most sustainable income comes from adding human value — whether that’s through editing, curation, storytelling, or community-building.
Treat AI like a collaborator, not a magic wand, and you might just find yourself at the forefront of a whole new kind of creative economy.