The only way to avoid news of Artificial Intelligence (AI) is to move to the top of a mountain and leave all your devices behind. Talk of AI is everywhere. So, it is no surprise that most businesses are considering how to incorporate artificial intelligence (AI) into their consumer apps, business applications, websites and mobile applications.
Gartner predicts that within the next few months, ‘…40% of enterprise applications will have embedded conversational AI.’
As you discuss AI opportunities with your team and your IT consultant, be sure you understand the terminology. There is a distinct difference among AI technology, products and solutions and the industry often uses the terms interchangeably.
In this article, we will discuss the difference between two types of Artificial Intelligence (AI) development your business may be considering, namely, Generative AI (GenAI) vs. Agentic AI.
Generative AI (GenAI)
This technology is form of AI designed to understand and respond to prompts and to generate text, images (including video) and other media. To function, GenAI models must be trained, using large datasets. By analyzing these datasets, the system can learn to spot repetitive results, trends and patterns. Generative AI utilizes neural networks to recognize and identify these patterns in ‘training’ data, and use that data to generate content.
Here are some of the models in use today:
These models can process and integrate information in the form of text, audio, images and video, gestures and facial expressions, etc. Tools like DALL-E, Stable Diffusion, and ChatGPT are based on multimodal models.
Large Language Models (LLM)
LLM is used to understand and generate language. It uses a large volume of data and parameters to train the model.
Variational Autoencoder (VAE)
This model provides probabilistic graphical models and variational methods.
Generative Adversarial Network (GAN)
This machine learning framework consists of two neural networks competing for a ‘win’ or for the best result.
Use Case Examples
Marketing – A business might use Generative AI (GenAI) to create customized, targeted marketing content and social media posts to attract a certain demographic or customer without the need for professional knowledge or human intervention, so the team can focus on critical operations and strategic goals. Using training data, the GenAI model will produce contextual content specifically designed to target customers in a particular market niche.
Reporting and Visualization – When an analytical solution incorporates GenAI within its software or app, it can improve the clarity and precision of the data presented. Using visualization, graphs, images and combining those with summaries and details can provide reports and presentations that are clear and suitable for all audiences, including management and executives, as well as teams and staff members.
Technology – Combine GenAI with search optimization, rules-based systems for natural language generation and chatbots, with simulation, with non-generative ML to classify and segment data, or with graphs. Combining techniques can reduce costs, while delivering appropriate performance, efficiency and accuracy.
For more information about Generative AI (GenAI) benefits and uses, see our free white paper, ‘Generative AI (GenAI): The Benefits And Application Of AI In Analytics.’
Click Here to download the whitepaper.
Agentic AI
This artificial intelligence (AI) approach goes well beyond the ubiquitous platforms such as ChatGPT and other popular AI tools with sophisticated reasoning and iterative planning features to autonomously solve complex, multi-step problems.
According to recent technology publications, there are four reasons to consider agentic AI:
- Flexibility and precision
- Extended reach and scalability
- Autonomous capabilities
- Intuitive capacity
Agentic AI independently and autonomously performs tasks and augments other systems to complete workflow and tasks using tools and processes within a solution or system. It is capable of solving complex problems and taking action and can perform interactive tasks, operating outside the typical machine learning (ML) environment of a classic AI trained model to achieve true process automation.
Use Case Examples
Marketing – Your business might use Agentic AI to automate tasks and schedules, track performance and monitor spending. These AI agents can be categorized to handle specific tasks like creating copy and content, choosing a target audience and monitoring and reporting on marketing campaigns.
Research – Use multi-agent AI models to scan and analyze research, articles and databases and suggest improvements, identify new solutions or products using existing technologies, materials, etc.
Manufacturing – Agentic AI uses sensors attached to machines, components, and other physical assets to predict wear-and-tear and production outages, and sending alerts or initiating processes to mitigate probable issues, avoiding unscheduled downtime and associated costs to manufacturers.
Gartner has predicted that ‘Agentic AI will introduce a goal-driven digital workforce that autonomously makes plans and takes actions — an extension of the workforce that doesn’t need vacations or other benefits.’
When GenAI and Agentic AI are combined, the business can build a technology that creates contextual content and is capable of taking autonomous action and making routine decisions, so the enterprise can optimize human and technology resources to scale operations and provide targeted, personalized customer service to enhance customer satisfaction and ensure efficiency and productivity within the organization.
By employing cutting-edge Artificial Intelligence (AI) Technology and expert predictive and data science services, the enterprise can gather, produce and analyze information from disparate data sources, and use that data to create products, enhance services, improve productivity and improve market position, all with the support of a team that is skilled in AI, Data Science, Data Engineering and Predictive Analytics. Contact Us to find out how Generative AI (GenAI), Agentic AI and other AI technologies and services can support your software applications, mobile application, or software product ideas, and advance Digital Transformation (Dx).
Original Post : Understanding GenAI and Agentic AI: What’s the Difference?
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